I came across this article while searching around for something involving social media adoption/attitude with respects to the Elaboration Likelihood model (so if you have something like that, do share!)
AA #5: Social Media Perceptions April 26, 2011
Tags: Article Review, Education, Research, Social Media
Radian6: Awesome April 10, 2011
For the Tech 621 course this year, our final project tasks us with utilizing Radian6 to conduct research with social media. What is Radian6, you might wonder. I’ll tell you what Radian6 is: awesome. Doing research with and about social media isn’t exactly a new concept, nor is it completely easy. Radian6 is an interface that runs in your browser that allows you to become a social media researching master! Radian6 is described as:
“Radian6 gives you a complete platform to listen, measure and engage with your customers across the entire social web”.
For the purpose of this course, we aren’t doing any engaging, or at least not what I would call engaging, but we are definitely listening, and measuring data on our various topics. We also have access to this tool for free during this semester, which is quite the discount from the normal going price (around $600 per month for the lowest setup). To have access to this tool is amazing.
So far, using the tool with very limited direction has proven to be like any other new interface/program. Frustrating in the very beginning due to not getting the results I thought I should be getting (bias?) to sheer excitement when I finally started narrowing down my topic, reading into some of the trends/timelines/etc. The interface as a whole is relatively simple, and once I got used to it, I felt it was quite intuitive. I can search and sort by media types, I can gather timelines, I can see top influencers on a topic, and even slice and dice my data until my hearts content. Once I narrow everything down, I can then also choose individual posts, comments, or Tweets, and read them for further detail if I wish. The power of a tool such as this seems vast, if not limitless. I have a shot of the interface to give a glimpse of what I have been working on for my project:
If you are looking for more information on Radian6, I would suggest checking out their website or read this post by Jason Falls at social media explorer for some comparative (but mostly talking up Radian6, detailing some interesting features).
Social Media Research Design February 27, 2011
In reading a little recently, I came upon an article that was discussing social media research. Typically in this course, we are talking about how social media can be used, and how it can be very beneficial. In this article, however, the author seems to discount research using social media.
While the author acknowledges the fact that social media outlets such as Twitter or Facebook can contain vast amount of information that deems investigation, she seems to also note that information being considered highly reliable from social media research is “pure nonsense”.
Interestingly enough, she refers to research on social media as “eavesdropping”.
This is a different point of view I have yet to read much about. The general feelings I read about social media research is exciting and very positive. It would be interesting to see the authors response in light of some of the research projects done with crowd sourcing, knowledge of crowds, etc, etc.
Could the author simply be caught in the past, or does she have some weight on her opinion?