I decided to go to the Digital Surgeons blog and read some posts about social media. I can remember beginning this course and thinking that social media (more specifically Twitter) was just a bunch of people with nothing better to do than Tweet mindless chatter to each other. I understood that social media could be a powerful marketing tool, but never really understood the amount of influence it could have over companies or people in power.
If you consider the first article I read, it would seem that a Facebook “Like” goes a bit further than simply someone clicking a button to show interest. Apparently, the Facebook Like can tell the future! It is very interesting to think about how accurate the Facebook Like is when talking about the past elections. It makes sense though, as many younger aged people use Facebook, and many younger voters turned out to the past election.
The second article is about Gap (GAP?). We had discussed this earlier in the course, but I never really got a chance to actually see the new logo. Now, I find it very fascinating that a Facebook and Twitter outcry could change something as major as a logo for a company of this size. I also agree that the new proposed logo they chose was horrid. While I don’t think the original is all that great, the changed one does little to improve. What were they thinking?
I am sure there are other articles out there to support the idea that social media is a driving force for change in many ways, these are just a couple articles I read and found to be interesting. Social media continues to make large impacts in many areas, and I look forward to being present for the impacts it will make in the future!